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Should Marketing be Based on Trust or Fear?

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Maybe it’s just me that finds it to be quite stressful reading some (not all) newsletters and sales pages; or maybe you’ve had some similar experiences… I don’t know?

Both my personal and business experience tells me that [big breath] the “sign up right now, there is never going to be another offer like this, you are going to kick yourself if you do not buy it NOW” type of request that tenses up our shoulders and throws the butterflies around in our tummy are so not worth those feelings.

I have come to learn that when a person uses a sales pitch like this, there is a probability the person on the other end of the computer is trying to make you purchase with your emotions – on a whim!  This person really, really, really doesn’t want you to purchase with your brain, because there is a less likely chance of a sale right now.

With this tactic, these people might capture an instant sale with a good many of their customers, but I question how many customers will be repeat customers and whether there might be a bad taste left in the mouth if I was to knowingly push a sale onto a customer?

Got some thoughts on this?  I would love to hear your thoughts on how to best retain clients, and whether you would consider the “you must buy right now” sales pitch to be moral.
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Becoming A Professional Blogger – Training Course

One last follow up on my post last week about the special Become A Blogger Premium $1 Trial Offer – Yaro Starak has let me know just today that the doors close at midnight on Tuesday, 9 February 2010 Eastern Standard Time (EST).

If you want to try this highly respected and trustworthy program then don’t delay – sign up for the trial offer for only $1 -

Become A Blogger Premium $1 Trial Offer

******

Making a living from the Internet is something many people dream of, but nutting out just how to get there can be extremely confusing.

Because of the many scams out there I went through extensive research online and spoke with my husband on numerous occasions to establish his thoughts before I decided on anything.

I ended up deciding to become a Virtual Assistant some 2 and a half years ago, and that aspect of my business is still going strong.  Now here I am just now starting my journey as a blogger.

To get me started I signed up 6 months ago for the Become A Blogger Premium Course, and have now received all of the audio for this course.  I haven’t quite completed the course yet, but I know that I will.  The half that I have already completed I am pleased to say is of top quality and helped me immensely in establishing this blog and will continue to help me for many many many years to come.  I am working on a second blog which is really close to official launch.

And some of it is not only relevant to Becoming A Blogger but it helps out in the business mindset and marketing aspects as well.
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Want to Become a Blogger? Check this Awesome Offer Out!

If you are interested in becoming a blogger, then you might like to check out this special $1 Trial which will remain open only until this coming Tuesday, 9 February 2010 –

Become A Blogger Premium Video Training Course

Or maybe you are already a blogger, and would like more information on how to monetize on your blog.

Here’s the story behind the course…

Maybe you have already heard of Gideon Shalwick and Yaro Starak – who combined forces to create a training program especially for people who want to learn how to blog.

Gideon and Yaro provide plenty of amazing stuff for free, and ask for nothing in return – such as the ten videos on how to set up a blog, and the comprehensive Roadmap Report, which is chock full of advice on how to make money from blogging.

This course has been shut for six months – and lots of people have been eagerly waiting for it to open again.

Over 2,000 people (including myself) have already participated in the Premium program, so if you want to participate in this round – then please visit the following page.
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Free Become A Blogger Report Available Now!

I just found out that Yaro Starak and Gideon Shalwick from BecomeABlogger.com will be re-opening their Become A Blogger Premium video training program.

This course is by far the most popular video blog training program out there, with over 2,000 people having already participated during the last two times the course was offered.

From my own personal experience, this training program was well worth the money invested.

Good quality, easy to follow information and instructions to assist in setting up and optimising your blog, all this while encouraging you to maintain your own personal flair when it comes to blogging. Actually, there is so much information provided that I have not quite completed the course yet – but I will, most definitely.

On February 4th you will have a chance to try their program for $1, so add that date to your calendar.

In the meantime, if you haven’t already, be sure to download their immensely popular report -

“The Roadmap To Become A Blogger”

Or simply…”The Roadmap”

It doesn’t cost anything, so if you are ready to claim your own copy now then go click on the following link:

The Roadmap To Become A Blogger

If you’re new to blogging, or interested in finding out more about it this is for you.  This may be the most important report you’ll read all year!
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Business Entrepreneurs – How Long Since Your Last Checkup?

I was brushing my sparkly teeth just a moment ago, getting ready for bed.  As I finished up I found myself standing at the sink pondering the thought of just how important it is for us, especially busy business entrepreneurs, to take good care when it comes to our health and wellbeing.

This afternoon, after a busy day in the office, I headed off to the dentist to honour my pre-booked dental appointment.  My dentist did a good check over and clean of my teeth for me.  It had been a bit too long since I had my last check and I realized this while I was there.

It might be uncomfortable getting these types of checks, and yes, it does take up invaluable time from your day – but as I see it, it is absolutely essential to attend health checks and specialist appointments on a schedule, or as the need arises.  It is really important to your family, to your business and most importantly to yourself.  I’m sure that you have heard all the raves about how important it is to eat right and exercise.  Well guess what, this is no different.

Take care of your body, it is one of your most important assets and it will thank you for it later.

Anyway, it must be time for me to go get some shut eye now, ready for another busy day.  Oh, and before I head off to bed, maybe I should write myself a note to contact my optician in the morning to schedule an appointment!

Cheers to a long and happy life for the all of us… good eyesight, and and of course bright and sparkly teeth :)

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2009 VAccolade Business Entrepreneur of the Year Award: Crystal Pina of Visions Virtual Assistance

Congratulations go to Crystal Pina of Visions Virtual Assistance, who is the recipient of the 2009 VAccolade Business Entrepreneur of the Year Award through VAnetworking.com.

Crystal lives in Ware, Massachusetts. She specializes in Word Press Blogs and is a Certified Social Media Marketing Strategist and has been a valued member of VAnetworking since June 2006.

Click here to read more about Crystal, including some really top recommendations from her colleagues and peers.  Also feel free to stop by the VAnetworking blog to congratulate Crystal and show your support.  Crystal will be featured in the VAnetworking blog for the rest of the year.

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Maintaining a Healthy Lifestyle

You might know the saying ‘Stop, Revive and Survive’. It’s a well known motto in Australia that reminds us not to drive when we are tired. It reminds us to periodically stop, have a break, stretch and maybe even stop for a coffee so that we can last out the journey.

This motto made me think of work. In particular it made me wonder how many people sit there for 12 hours a day or longer, in front of the computer without barely a break. It also made me wonder how many people work seven days, burning the candle at both ends so to speak. We can sustain for a time, but where does this leave us long term?

It is important for our health in so many ways to take a periodical break.  It could be to break for morning tea, lunch or afternoon tea.  It might be to go for a walk to the post office to post or maybe collect the mail, or to drop by the corner store to stock up on our milk supply… after all plenty of exercise and fresh air is great for an active brain!!

You are probably thinking here, but wouldn’t this mean that I would be procrastinating?
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Business and Career – Incorporating Individuality and Personality

Pondering on the thought of our own personalities and how they really do shape our business, career and our personal lives through the many choices that we make along the way.

One thing that really stands out in my own individuality is that I seem to be one of those people absolutely 100% made to work from home, in my own business.  I have been reminded of this time and time again throughout my life journey.  I love working from home, my focus is really good… performance is right up there; and so I tend to try to guide my business in this direction.

And yes, I have taken on roles working in an office environment.  Although I still do work that is very good, after a time I start to feel somewhat stressed and pressured by the experience, and this may in turn eventually effect my output, and my health and family life.

I see it as being a really positive and powerful thing that I am able to recognize this.

It’s interesting, I have some friends and work colleagues who, very differently to me have great problems with procrastination when they work from home.  They just can’t seem to be able to concentrate on the task at hand, and have great difficulty in achieving their goals.  They instead might find themselves doing the washing, or the ironing, or tidying an already tidy desk, just so that they don’t have to focus on the task at hand.

Again, it is really important for this person to recognize this so that they can guide themselves in the right direction.
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Building Email Marketing Lists

Maintaining a good reputation is so important in business; cause and effect.

In reading this article please have a think about whether those people added to your email marketing list have requested and confirmed their continued inclusion in your email marketing list.

If they did not have the opportunity to opt in to receive your emails, then the emails sent may be considered to be, and treated as spam email by the authorities.  I am talking actual authorities and whole police units set up for handling spam, and from what I have heard spam is not handled lightly by these authorities.

So that you and your business is not subject to these types of problems, you might like to now look at whether you have received the appropriate permissions from your readers prior to adding them to your list.  The absolute best way is by using an automated double opt in process through a reputable email communications web program, such as AWeber, iContact etc.

These programs sometimes offer feedback, prior to you even sending the email, as to whether the email content that you are about to send might be considered by readers to contain spam content, allowing for you to further edit it if need be.
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Introduction to Copywriting

Eric Holmlund provides straight forward and really useful information to those interested in understanding and expanding their online business.

The following articles about copywriting were written by Eric, for virtual marketers like yourselves, and I thought they may be of interest:

Introduction to Copywriting

How to Create a Sales Letter

Outsourcing Copywriting

I find the last topic, about outsourcing copywriting quite interesting.

I am aware that copywriting is one of those extremely important things – it can be the difference between customers staying and customers going somewhere else.

And although I do not provide copywriting services myself, I do know people who provide this service and are really good at what they do.  I know that there is quality, and well… less than quality.

Yes, I am sure that there are things in our lives that we can afford to scrimp and save on, I don’t believe that copywriting is one of those things.

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