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Posts Tagged ‘subscribers’
Building Email Marketing Lists
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Maintaining a good reputation is so important in business; cause and effect.
In reading this article please have a think about whether those people added to your email marketing list have requested and confirmed their continued inclusion in your email marketing list.
If they did not have the opportunity to opt in to receive your emails, then the emails sent may be considered to be, and treated as spam email by the authorities. I am talking actual authorities and whole police units set up for handling spam, and from what I have heard spam is not handled lightly by these authorities.
So that you and your business is not subject to these types of problems, you might like to now look at whether you have received the appropriate permissions from your readers prior to adding them to your list. The absolute best way is by using an automated double opt in process through a reputable email communications web program, such as AWeber, iContact etc.
These programs sometimes offer feedback, prior to you even sending the email, as to whether the email content that you are about to send might be considered by readers to contain spam content, allowing for you to further edit it if need be.
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