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Posts Tagged ‘Online’
Should Marketing be Based on Trust or Fear?
Maybe it’s just me that finds it to be quite stressful reading some (not all) newsletters and sales pages; or maybe you’ve had some similar experiences… I don’t know?
Both my personal and business experience tells me that [big breath] the “sign up right now, there is never going to be another offer like this, you are going to kick yourself if you do not buy it NOW” type of request that tenses up our shoulders and throws the butterflies around in our tummy are so not worth those feelings.
I have come to learn that when a person uses a sales pitch like this, there is a probability the person on the other end of the computer is trying to make you purchase with your emotions – on a whim! This person really, really, really doesn’t want you to purchase with your brain, because there is a less likely chance of a sale right now.
With this tactic, these people might capture an instant sale with a good many of their customers, but I question how many customers will be repeat customers and whether there might be a bad taste left in the mouth if I was to knowingly push a sale onto a customer?
Got some thoughts on this? I would love to hear your thoughts on how to best retain clients, and whether you would consider the “you must buy right now” sales pitch to be moral.
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