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Posts Tagged ‘Niche Marketing’
Creating ‘Buzz’ With a Business Blog
I found a lot of really good information about marketing in a recent article, Build Buzz With a Business Blog, written by Susan Gunelius and published on Entrepreneur on the 25 June 2010, but I would like to expand on it a little.
Sales and marketing is extremely important to the success of our business, I feel though that an extremely important ingredient to ‘building buzz with a business blog’ might be added to take the concept that Susan has provided to the next level.
What is that important ingredient?
There are two actually that immediately spring to mind – focus and innovation! We need to ‘create’ the buzz first, once we have the buzz we can build on it further:
- Establish yourself as an expert in a particular field.
- Provide confirmation to your readers that you know and understand the topic.
- Make the predominant focus of your blog the topics covered within that particular niche.
- Think outside the box – continue to learn new ideas and try to be creative in how you implement these ideas. Don’t stay stagnant, continue to learn, move, shake and grow.
Do you think that the customer or reader will be interested in our sales pitches unless they see us as a trustworthy and reliable source?
Do you think that it will predominately be the new reader or the returning reader that will likely purchase the product or service?
Without focus and innovation I feel that it is unlikely that our readers will become intrigued by or stay interested in what we have to say in our blog and the information that we post there.
I would love to hear your thoughts on how to create or build ‘BUZZ’ with a business blog.
Have You Chosen a Niche Area Yet?
Deciding on a Niche Area for Your Business can be a Really Excellent Marketing Tool!
- It allows for your business to establish credibility in the field of choice through:
- Developing knowledge and understanding of the needs of the clientele.
- Being able to focus your research and training toward a particular area.
- It increases your ability to provide a quality and timely service.
- Good quality and timely services means happy customers.
- A happy customer means more referrals.
- It helps in managing expenditure, as your business will direct their purchase choices more towards servicing that area specific.
- If you own a website or blog, then your ranking will likely be higher in the search engines specific to your particular area of expertise.
The Value of Credibility
When making purchases most customers will weigh up the perceived value, or the worth of that item:
The definition of value from define.com is “The property or aggregate properties of a thing by which it is rendered useful or desirable, or the degree of such property or sum of properties; worth; excellence; utility; importance.”
The definition of credibility also from define.com is “The quality of being believable or trustworthy.” On reading these definitions, would you agree that value is very much interrelated and interconnected with credibility?
To illustrate this, if something went extremely wrong with a product, and it was published on the news and the impact of this ‘fault’ spread to the outer ends of the earth, then I would suggest that this company has lost credibility in the customers eyes.
Niche Review: Blogging About Travel Adventures & Experiences
There are a good many people who have consciously made the decision to set up an online business for the flexibility that it has on offer. It might be so that they were able to spend more time with family and friends. It might also be so that they could spend more time or money on their hobby, or maybe it is so they are able to travel the world without time limits and really absorb the culture, scenery and experiences that the country has to offer. The vision for their online business might be to do what they love while earning enough cash (and maybe a bit extra) through their business to fund those activities or adventures that interest them… or simply to balance their budget and provide more flexibility and balance to life.
Today, I would like to talk about those who seem to constantly have the travel bug… they just can’t seem to be able to shake it… and they might have pondered on whether there was a job that offered flexibility to those who wish to travel and constantly enjoy new experiences, without the need to organize a working visa, or having to return to their home country in order to earn more money ready for the next trip.
If a person is willing to put in the hours required to establish a professional blog it can in the longer term provide them the opportunity and flexibility to travel and at the same time do those things that they have always wanted to… always dreamed of doing, without the restraints that come with a job which must be completed on-site and within set hours. An online business could be the ultimate to those who seem to constantly have the ‘travel bug’ if set up right.