Can You Have More Sales, Too?Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.
Take a Free Test Drive today!
Posts Tagged ‘information’
Do You Filter Information? (Like You Filter Coffee)
Two of my favourite topics, good coffee – and information!
Coffee first… I much prefer the taste of percolated and shop bought coffee.
When I set up the coffee percolator the other day I missed adding one of the parts that is absolutely critical to make good coffee – the filter. Impatiently I waited, wondering why the coffee was taking so very long. Yes really, it was so slow… I wasn’t just being an impatient coffee drinker.
I turned off the coffee maker and pondered on it for a moment as I swished the very dark and grainy coffee around in the bottom of the pot. It looked very much like a swamp would look when it’s got a lot of algae… except that it was brown.
My first thought, “Oh no, my coffee machine is broken!” I very quickly decided that nah; that absolutely could not, would not be the case and blindly went in search for the problem.
Oh dear… you have probably guessed it by now…
I had forgotten to add the plastic filter insert to the coffee percolator. That explained it. That would definitely, 100% be the cause of dark brown coffee with chunks in it.
Rather than wasting it, I offered it around to all my family (lol, no way!!!). Nah, I ended up disposing of the whole 10 cups (and what a waste of coffee that was).
Mmm, now to start again… add the filter… watch the coffee as it streams through to make sure it’s doing what I want for it to do this time. Looks good… and tastes perfect!
Your probably wondering what any of this has to do with filtering information?
Think about the masses of information on the web – and offline as well actually.
Every single day we are provided many opportunities to stumble upon more and more information. Some is really good information… some is useless… and some really just shouldn’t be out there.