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Posts Tagged ‘Business Ideas’
Creating ‘Buzz’ With a Business Blog
I found a lot of really good information about marketing in a recent article, Build Buzz With a Business Blog, written by Susan Gunelius and published on Entrepreneur on the 25 June 2010, but I would like to expand on it a little.
Sales and marketing is extremely important to the success of our business, I feel though that an extremely important ingredient to ‘building buzz with a business blog’ might be added to take the concept that Susan has provided to the next level.
What is that important ingredient?
There are two actually that immediately spring to mind – focus and innovation! We need to ‘create’ the buzz first, once we have the buzz we can build on it further:
- Establish yourself as an expert in a particular field.
- Provide confirmation to your readers that you know and understand the topic.
- Make the predominant focus of your blog the topics covered within that particular niche.
- Think outside the box – continue to learn new ideas and try to be creative in how you implement these ideas. Don’t stay stagnant, continue to learn, move, shake and grow.
Do you think that the customer or reader will be interested in our sales pitches unless they see us as a trustworthy and reliable source?
Do you think that it will predominately be the new reader or the returning reader that will likely purchase the product or service?
Without focus and innovation I feel that it is unlikely that our readers will become intrigued by or stay interested in what we have to say in our blog and the information that we post there.
I would love to hear your thoughts on how to create or build ‘BUZZ’ with a business blog.