Virtual Marketeers

Maybe it’s just me that finds it to be quite stressful reading some (not all) newsletters and sales pages; or maybe you’ve had some similar experiences… I don’t know?

Both my personal and business experience tells me that [big breath] the “sign up right now, there is never going to be another offer like this, you are going to kick yourself if you do not buy it NOW” type of request that tenses up our shoulders and throws the butterflies around in our tummy are so not worth those feelings.

I have come to learn that when a person uses a sales pitch like this, there is a probability the person on the other end of the computer is trying to make you purchase with your emotions – on a whim!  This person really, really, really doesn’t want you to purchase with your brain, because there is a less likely chance of a sale right now.

With this tactic, these people might capture an instant sale with a good many of their customers, but I question how many customers will be repeat customers and whether there might be a bad taste left in the mouth if I was to knowingly push a sale onto a customer?

Got some thoughts on this?  I would love to hear your thoughts on how to best retain clients, and whether you would consider the “you must buy right now” sales pitch to be moral.

For my own benefit I tend to steer clear from sales people and business entrepreneurs who excessively pull heart strings in order to make their sale.

What type of newsletter / sales letter will I read?  I know for a fact that some of the newsletters I subscribe to are from business entrepreneurs who make a lot of money through their business.  Through reading their newsletters and sales pages I have decided that there is really no need to get a sale by scaring clients into making that next purchase.

I have come to the conclusion that the most important thing is to offer good quality product and services that clients would want to, choose to buy and that the sale built on trust is much superior to the sale built on fear.

A deadline can be a really positive thing.  There have been plenty of items that I have signed up for that had a deadline, but there was definitely good opportunity for me to go away, have a good think about it, then choose to come back and make the purchase on my own terms?

I have always been taught that if it seems too good to be true, then it probably is.  I was taught to be cautious of get rich schemes and that as a general rule we need to work hard – at least to start with, in order to achieve and sustain success.  So when it comes to the topic of “Making Money Online”, I tend to look for advice that is in line with the much slower paced “You can make money online if you set your business up right ” mentality.

As a customer yourself (and possibly also business entrepreneur, sales person, or marketer) what are your thoughts when it comes to newsletters, sales letters and the like?