Virtual Marketeers

Developing a niche area can be a really good marketing tool for not just Virtual Assistants, but for all business owners.  If you haven’t already, you might like to read the article ‘What is Niche Marketing?‘ where I covered why and when business owners should establish a niche area.

This article is especially focused towards Virtual Assistants.  It provides you with a comprehensive list of  ideas for niche areas:

• Affiliate Marketers (assistance to)
• Appraisers (assistance to)
• Architects (assistance to)
• Association Management
• Authors (assistance to)
• Bankruptcy (assistance to bankruptcy firms)
• Blog Design and Maintenance
• Bookkeeping
• Business Writing
• Churches
• Coaches
• Concierge
• Conference and Event Organization
• Confidentiality (a Virtual Assistant who places special emphasis on confidentiality)
• Construction Industry
• Copywriting
• Customer Surveys
• Dance Schools/Instructors
• Database Design and Maintenance
• Daycare/Childcare Centres
• Desktop Publishing
• Educational Industry
• Electrical Industry
• Engineering/Technical Support
• Entertainment Industry (eg. Musician, Singers, Actors etc)
• Environmental Industry (eg. associations, groups, environmental-focussed businesses etc)
• Executive Assistant (personal executive assistance)
• Financial Services
• Grant Writing
• Graphic Design
• Home Building Industry
• Human Resources
• Interior Designers (assistance to)
• Investigations Industry (eg. Private Investigators, Police etc)
• Keyword Research
• Manufacturing
• Marketing (internet specific and/or general)
• Massage Therapists (assistance to)
• Media Releases / Broadcasting
• Medical Industry
• Newsletter
• Non-Profit Organization (assistance to not-for-profit organizations)
• Legal Industry
• Pet Industry (Vet, Breeders, Pet Motels etc)
• Pharmaceutical Representatives (assistance to)
• Podcast Editing
• Project Management
• Proofreading and Editing
• Psychologist Industry
• Real Estate Industry
• Resume Writing
• Search Engine Optimization (SEO)
• Shopping Cart: support setting up online shopping cart stores
• Social Media Coordination
• Speakers (assistance to)
• Sports Industry
• Students (assistance to students, ie. typing of written work)
• Transcription, Analogue or Digital (medical, legal, conference, court reports, etc)
• Translation
• Travel Arrangements
• Video Editing and Development
• Virtual Reception (take messages and directing calls)
• Website Design and Management
• Work at Home Mums (assistance to Mompreneurs)

The above list is no where near exhaustive.  Maybe you, as a Virtual Assistant, have a special interest in a totally different and not listed specialty area?  Research, test the market, etc.  You won’t know until you look and try.

References and other Helpful Resources:

Developing a niche in the Virtual Assistance World, Virtual Assistant – The Blog About Our Industry.
Who Needs Secretarial Services and What Services Do They Need? business know-how 
Virtual Assistant Niche Services, VirtuAllin
Other Specialties ! Finding Your Niche! VAnetworking.com

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